Sunday, October 16, 2005

A salute to the Cap'n


First off, thanks for the comments on my recent cereal posting, including an astute question from Steve "Rock Hound" Hauck regarding any specific mental issues that might be possessed by Cap'n Crunch (which happens to be my favorite cereal of all time, even despite the fact that it makes your mouth raw due to the extremely abrasive physical properties the cereal has).

Apart from perhaps having a touch of senile dementia, the Cap'n seems like a pretty healthy guy overall.

The history of the Cap'n (whose full name is Horatio Magellan Crunch, jr.) is nicely detailed in this piece I found recently...

To summarize: Cap'n Crunch cereal was invented in 1962 by Quaker Oats in response to marketing data which indicated that children specifically wanted a sweet cereal that would stay crunchy in milk. The character of the Cap'n was actually created by some of the same folks who did the "Rocky and Bullwinkle" show. The website describes in detail the excellent adventures experienced by the Cap'n and his crew (which includes his dog, 4 kids, and various mythological animals including the Crunchbery Beast) as they sailed the seas in their great vessell, the SS Guppy, transporting cereal. I can't really assign any specific mental illness to the Cap'n but it's certainly true that his adventures are sufficially bizarre and zany that the entire marketing campaign may well be one freaky LSD trip...

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